Introduction
The video explores Agnetha Fältskog’s personality, artistry, and her latest musical project “A+”, through an intimate conversation with her friend and producer Jörgen Elofsson.
Elofsson describes Agnetha as dignified, quiet, warm, caring, and very family-oriented, while also being highly professional and musical. In the studio, she is extremely well-prepared—studying songs at home, writing notes, and arriving with everything in place. Despite her experience, Agnetha remains self-critical and nervous after recording, always questioning if her performance was good enough. Elofsson explains that this mix of insecurity and talent is part of what makes her artistry so compelling.
Agnetha especially loves harmonies and stacking vocals, often suggesting her own ideas. Elofsson compares her work ethic to that of classic artists and actors who strive for perfection with each take. He believes that her emotional honesty combined with technical brilliance sets her apart, echoing what ABBA’s sound engineer Michael B. Tretow once said about her and Frida’s unique abilities.
On her voice, Elofsson says Agnetha still sounds timeless and instantly recognizable, with a slightly lower, warmer tone that has matured beautifully. He praises her as one of the best at telling stories through song, where every word conveys a new scene or emotion.
Their collaboration on “A+” marks the first time in over 50 years that Agnetha has continued working with the same producer across multiple solo projects—the last being with Björn Ulvaeus in the early 1970s. Elofsson notes that their relationship is built on mutual trust and respect, which has allowed her to reconnect with audiences in a powerful way.
The video also touches on Agnetha’s legacy and surprises, noting how rare but impactful her returns to music are. Fans are deeply grateful for her recent projects, with younger generations now experiencing her artistry for the first time. Elofsson himself reflects on the honor of working with someone he grew up hearing on the radio, describing it as a “wonderful gift.”
In closing, the channel shares that Agnetha herself has seen the video content, enjoys it, and thinks it’s “really great”, a fact that delighted both the producer and fans alike.