Introduction
Shania Twain Reflects on Her Most Iconic Fashion Moments (1995–Now)
In this Vogue episode of Life in Looks, Shania Twain reviews and reflects on 18 of her most iconic outfits spanning nearly three decades of her career. Here’s a breakdown of what she shared:
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Early Appearances (1990s):
Shania recalls wearing her own jeans and self-altered tank top on The Tonight Show with Jay Leno, emphasizing comfort over fashion. She also talks about wearing stretch patent leather to perform backflips in the “If You’re Not in It for Love” video and her love for velvet and leopard print, which became a signature style. -
Leopard Print Era:
A recurring theme in her fashion is leopard print—featured heavily in music videos like That Don’t Impress Me Much and on stage. She talks about how she styled herself, sometimes altering designs to feel more confident, especially when self-conscious about showing skin. -
“Divas Live” & Iconic Performances:
Shania reminisces about being starstruck at “Divas Live” in 1998, sharing the stage with legends like Celine Dion and Aretha Franklin. She often made her own styling adjustments to feel comfortable and authentic. -
Red Carpet & Video Looks:
She discusses her sparkly Audrey Hepburn-inspired dress at the Grammys and the bold bustier and mini skirt from her Man! I Feel Like a Woman performance—despite suffering from painfully tight boots. -
Later 2000s – Super Bowl & “Up!” Era:
By the early 2000s, Shania embraced a more playful, confident, and slightly edgier image—reflected in her Super Bowl outfit and the Up! album style. She wanted to feel vibrant as she approached 40. -
Las Vegas Residency & Athletic Wear (2012):
During her Vegas shows, she favored bodysuits and breathable fabrics like sweat-guard material, especially for high-energy performances. -
Recent Years (2017–2019):
Shania returned to leopard print with strength and confidence, even embracing a bold pantsuit look on The Late Late Show with James Corden. At the 2019 American Music Awards, she wore a striking pink and orange outfit symbolizing femininity, power, and inclusion. -
Overall Reflection:
Twain expresses surprise and nostalgia looking back at her looks. Many were made by designer Marc Bouwer, and she regrets not preserving more of them. Fashion, for her, has always been about personal comfort, creative expression, and empowerment.