Introduction
When Shania Twain stepped onstage at the 1996 American Music Awards to accept the award for Favorite New Country Artist, it was more than just a win—it was a defining moment in the rise of a future global superstar. With a mix of surprise and heartfelt gratitude, Twain took the stage at the 23rd Annual AMAs, visibly moved and humbled by the honor.
Clutching her trophy, Shania began her speech with wide-eyed disbelief, thanking those who had believed in her during her early breakthrough. She gave special recognition to Luke Lewis, then head of Mercury Records, for his unwavering support. She also acknowledged the Mercury promotional team for their tireless work over the past year and a half, helping her music reach a wider audience across the country.
But perhaps the most meaningful thanks went to country radio stations and, most of all, her fans—the people who had embraced her blend of traditional country sounds with pop accessibility. Her genuine appreciation and grounded presence reminded everyone why she had quickly become a fan favorite. Shania’s graciousness on stage was as memorable as the award itself, and it underscored just how far she had come since the release of her breakthrough album, The Woman in Me.
This early accolade was just the beginning. It cemented her status as a rising star in country music and paved the way for the global superstardom that would follow with her next album, Come On Over. Looking back, this 1996 moment now feels like the spark that lit a fire—one that would burn brightly throughout the late ’90s and well beyond.
In just a few heartfelt minutes, Shania Twain made it clear: she wasn’t just the favorite new artist—she was here to stay.
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